Market entry
Qualified meetings in a new market, before you hire locally.
Market entry in detailB2B pipeline & sales execution · DACH and Europe
We fill your pipeline with qualified B2B meetings in DACH and across Europe.
We identify the companies that should buy from you, research them account by account and approach their decision-makers directly. We do this for companies entering a new market and for established companies that want more qualified meetings for their sales team. Where the mandate calls for it, we carry the sale through to signature.
Judge the work before you commit: two or three of your target accounts, researched and written, with nothing signed.
DACH Core marketNORDICSBENELUXEUROPE
Led by
Arasch Haiderzada, Founder & Managing Partner
Company
Nordbridge Partners UG (haftungsbeschränkt), Dahn, Germany. Commercial register: Amtsgericht Zweibrücken, HRB 33609.
Start here
Choose where to read on.
Pipeline expansion
More qualified meetings, without more headcount.
Pipeline expansion in detailIndustries
Sectors we work in, and what makes a client a good fit.
All industries and client fitObserved across completed mandates
Results and caveats- 15-30%
- reply rate in stronger audience segments
- 5-15
- qualified meetings in a typical active phase
- 10-18%
- live-conversation rate in direct-outreach pilots
- 7-12%
- of contacted accounts progressing to an agreed next step
01Who we work with
Two situations. One discipline.
Most clients come to us in one of two positions, and we serve both equally. The work is the same either way: find the right accounts, reach the people who decide, and turn first conversations into qualified opportunities. If you need both at once, in different markets, we run them side by side.
Market entry
Entering a new market
You sell successfully at home and want to grow in DACH or elsewhere in Europe. Before you hire locally, you need evidence: which buyers respond, which message works and what the first meetings look like.
What you getA target-account set, first qualified meetings and buyer feedback, all before you commit to local headcount.
Market entry in detailPipeline expansion
Growing where you already sell
You are established in the market, but your sales team needs more qualified meetings (with new accounts, in new segments or regions, or for a new product line) without adding permanent headcount.
What you getA steady flow of qualified meetings and opportunities, handed to your team or carried by ours.
Pipeline expansion in detailBefore you add headcount
A new hire makes sense once demand is proven, in a new market or a new segment. A mandate gets you the evidence first.
| Criterion | A new sales hire | A Nordbridge mandate |
|---|---|---|
| First meetings | After recruiting and onboarding | Within weeks of the mandate start |
| Commitment | Employment contract and notice periods | One month's notice by default |
| Evidence before you commit | Only once the hire is in place | A sample outreach pack before anything is signed, then a written report every fourteen days |
| Who does the work | One new person, still ramping up | Senior people, with research, outreach and reporting already in place |
02Services
From the first account to the signed contract.
Book a single module or the full cycle.
Every mandate is built from the same five modules. Most clients start with research and outreach; some hand us the entire sale.
- 01
Market & account research
We map the market and build your target-account set: which companies fit, who decides there, and why each account belongs on the list. Every finding is dated and sourced.
OutputBuyer map · Target-account set · Named decision-makers
- 02
Outreach & appointment setting
Our senior experts approach the named decision-makers directly through multichannel outreach, in the buyer's language and within local rules. Qualified meetings land in your calendar.
OutputQualified meetings · Documented buyer feedback
- 03
Full-cycle sales
Where the mandate calls for it, we run the sale beyond the first meeting: discovery, proposal, negotiation and signature. We act in your name, or alongside your team until it takes over.
OutputProposals · Negotiations · Signed contracts
- 04
Partners & distribution
We identify and approach resellers, distributors and strategic partners, and develop each relationship from first introduction to working agreement.
OutputPartner shortlist · Introductions · Agreements
- 05
Go-to-market advisory
Market sequencing, positioning and entry or expansion planning for leadership teams, grounded in live buyer evidence rather than desk research alone.
OutputEntry or expansion plan · Market sequence · Positioning
Modules are combined per mandate. Case studies for each are shared under NDA.
03How it works
Four steps. A written report every fourteen days.
A senior partner owns the mandate from brief to result, and the first meetings typically come within weeks. Each step produces a defined output and a documented decision.
Define
WorkWe agree the market, the buyer group, the objective and what success looks like.
DeliveredWritten mandate brief and success criteria.
Research
WorkWe map the market and research every priority account before first contact.
DeliveredBuyer map and a sourced target-account set, each account with a stated reason for inclusion.
Engage
WorkWe approach the named decision-makers with account-specific messages, qualify interest and book the meetings. Where agreed, we carry the conversation to proposal and signature.
DeliveredQualified meetings, contact history and buyer feedback.
Report and decide
WorkEvery fourteen days you receive a written report and a clear recommendation.
DeliveredAccount status, next steps and a recommendation to stop, adapt or scale.
Judge the work before you commit.
Before any mandate, we select two or three accounts from your target market, research them and write the first approach to each. You see the quality of the work on paper, with nothing signed.
Flexible by design. Unless a fixed term is agreed, either party may end a mandate with one month's notice to the end of a calendar month. The full terms apply.
04Results
Typical results. Case studies under NDA.
Our client work is confidential, so we do not publish case studies. The ranges below are observed across completed Nordbridge mandates. Full cases (client, figures and playbook) are presented in a first conversation, under NDA.
- 15-30%
- reply rate in stronger audience segments
- 5-15
- qualified meetings in a typical active phase
- 10-18%
- live-conversation rate in direct-outreach pilots
- 7-12%
- of contacted accounts progressing to an agreed next step
Results vary by offer, market, buyer group, channel and mandate length. The figures are observed ranges, not forecasts or guarantees.
Request case studies under NDA05Why Nordbridge
Senior people. Verified research. No volume games.
Senior-led, not an SDR factory
The partner who scopes your mandate is accountable for it. Your buyers speak with experienced people, not a rotating junior team.
Every claim sourced
Our research and outreach system checks every statement against dated sources before anything is sent. A message that cannot prove itself is not sent.
Built around local rules
Channel, language and documentation are chosen per market and per account, in line with the GDPR and local rules such as § 7 UWG in Germany.
Replies, not opens
We report decision-maker replies, meetings and opportunities: the numbers that cannot be dressed up. We do not track opens.
Discreet by default
Your plans stay confidential. Mandate detail, ours and yours, is shared only under NDA.
No lock-in
One month's notice by default. Results keep clients; contracts don't have to.
06Markets
DACH at the core. Europe-wide reach.
Germany, Austria and Switzerland are our home market and the centre of most mandates. We also run programmes across the Nordics and Benelux and, where the offer and the buyers justify it, in other European markets, the United States and Canada.
DACHCore market
Germany · Austria · SwitzerlandGerman-speaking buying committees, documentation-heavy evaluation and strict outreach rules. We work in German, with the precision this market expects.
Nordics
Sweden · Norway · Denmark · FinlandConsensus-driven, flat organisations. Substance travels further than salesmanship, and English is a working language.
Benelux
Netherlands · Belgium · LuxembourgShort decision paths and multilingual buying centres. We approach each account in its language of business.
Wider Europe & North America
By mandateSelected programmes in further European markets, the United States and Canada, scoped individually.
07Industries
Sector-agnostic by design.
We prospect across sectors. What our clients share is a considered B2B sale: several decision-makers, a meaningful deal size and buyers who expect preparation.
- 01Industrial & manufacturing
- 02Medical technology & life sciences
- 03Software, SaaS & AI
- 04Energy & infrastructure
- 05Chemicals & materials
- 06Logistics & mobility
- 07Professional & business services
- 08Financial services & fintech
08People
Senior-led. Directly accountable.
Nordbridge is led by Arasch Haiderzada, Founder & Managing Partner. An entrepreneur before an advisor, he built and ran a regulated German services business end to end: commercial leadership, hiring, compliance and P&L. He works in German and English and is accountable for every mandate. Senior partners work directly on selected engagements, and any specialist who joins a mandate is named to the client. There is no anonymous delivery team.
Arasch HaiderzadaFounder & Managing Partner
View LinkedIn 09FAQ
Questions we are often asked.
Qualified meetings with decision-makers at companies that fit your offer, backed by a researched target-account set and documented buyer feedback. Where the mandate includes it, we also run proposals and negotiations through to signature.
10Contact
Tell us which market and which buyers you want to win.
A short first conversation is enough to assess whether we can help and what a sensible mandate would look like. If we are not the right firm, we will say so.
Book an introductory callPick a time that suits you for a short first conversation.Write to uscontact@nordbridge-partners.comRequest a sample outreach packTwo or three of your target accounts, researched and written, before any commitment.Request case studies under NDAClient, figures and playbook, presented in a first conversation.
Every enquiry is answered personally, usually within one business day.