Perspectives
Notes on how business is actually won here.
Occasional notes on the markets we work in — written for boards and leadership teams planning entry or expansion. General commentary, not legal advice.
2026-08-05
Cold outreach in Germany is a legal instrument. Treat it like one.
Why §7 UWG makes research a legal requirement, not a nicety.
2026-08-05
DACH first, or the Nordics? Sequencing a Northern European entry.
Sequence is a strategy decision, not a geography preference.
2026-08-05
The Mittelstand buying committee: who actually says yes.
Consensus forms before the meeting. Plan for that.