Which market first?
A regional label is not a market decision. The right first market depends on transferability, buyer access and what can be tested before a local organisation is built.
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Perspectives
Notes on entering Northern European markets.
A small, deliberately paced library on how buying actually works in DACH, the Nordics and Benelux. Each note names its author, its sources and the date it was last reviewed.
Pilot before presence.
A local hire creates presence, but presence is not evidence of demand. A serious pilot should resolve the commercial unknowns before fixed infrastructure is added.
Read the noteThe first target-account set.
A target list becomes useful only when every account carries a defensible reason for inclusion, a mapped decision context and a specific question the programme is designed to answer.
Read the noteCold outreach in Germany: what the UWG actually restricts.
Direct B2B contact in Germany is possible, but the rules are stricter than most foreign teams assume. A practical reading of §7 UWG and what it means for a market-entry programme.
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